BooHoo Event

Jadan Huter

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Online Retailer Boohoo’s Pre-Coachella Pop Up has officially touched down in LA. We were there last Friday to celebrate the grand opening & festival season kick-off! We got to shop BooHoo’s chic selection of denim, swimwear, shoes, and accessories, while being treated to spins by DJs Samantha Ronson & St. Clair!

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Before touching down in Westwood, Boohoo shopped around for locations on the ultra-trendy Melrose and Abbot Kinney boulevards, for its first in-real-life experience on the West Coast, but opted for some real estate that would bring it closest to its target demographic — right outside the UCLA dorm rooms!

As an online retailer, they acknowledge their need for a physical presence, so customers can engage with their brand, and in the past two years, they have spent a significant amount of time really building their East Coast awareness and are now ready to tackle the West Coast!

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Get your hands on it while you can, because when asked if they are interested in opening a brick-and-mortar shop for Boohoo, VP of marketing, Natalie McGrath responded : “We are a digital brand,” she said. “Our consumer is very much focused on e-commerce and digital so I don’t think we’re going to go in the direction of Nasty Gal and open up stores. What it will potentially become is an activity that we activate…at key moments.

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With their pop-up-shop remaining open up until April 12th, the day before the Coachella Valley Music and Arts Festival starts, I’d say they found just that… A key moment!

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The store will be open April 2nd through April 14th from 12p-8pm in Westwood.

Boohoo.com’s Pre Coachella Pop Up Store
925 Westwood Blvd
Los Angeles, CA 90024

If you’re not able to make it over to the Westside this week, shop a few of our favorite festival looks below!

Xo,

Jadan Huter & Lauren Cheek

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