So long YSL; The New Saint Laurent Paris Logo has been revealed. The Newly-established creative director Hedi Slimane has announced early in his tenure that he planned to change the brand’s name itself from Yves Saint Laurent to Saint Laurent Paris. He simply dropped the ‘Yves’ from its name for its ready to wear collection. This is also to differentiate the brand’s haute couture collection, YSL. Buzz has been brewing all over the internet, some fans complaining that the logo is too plain. That didn’t stop the 3,000 “Likes” on the brands Facebook photo (shown above).
I think that this is a fresh rejuvenation of the ready to wear label and will not inhibit me from lusting over the collection. What do you think?
-Kathryn, The Blonde