OPI Launches New Diamond Dust-Infused Designer Series Shades for Fall 2012

Heads up! OPI is releasing two new high-shine hues this Fall– DS Indulgence and DS Luxurious – to join the hot Designer Series by OPI collection. Fusing fashion and technology, the Designer Series lacquer formula is enhanced with real diamond dust, offering light reflecting, multidimensional color. Hmmm….sounds like diamond dust is suddenly a hot trend. This is the second time in two weeks we are hearing about something like this.

With red and purple two of the hot Fall trends, these colors are the perfect accent as part of the  Designer Series by OPI which offers 12 glitter-filled, highly-saturated, breathtaking colors. DS Indulgence, is  a radiant red-violet with a shimmering, golden finish,  launching along with DS Luxurious, a captivating coral-red with a golden glisten.

OPI said it best when  Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director (and I met the very lovely Suzi last year ) said “Red nails are the epitome of glamour. With vivid color and intense shimmer and shine, these two lacquers create a bold, high-fashion accessory statement. DS Indulgence provides a deeper, classic red look, while DS Luxurious incorporates rich auburn pigments.”

Both colors will be available beginning September 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JC Penney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($14.95 CAN) suggested retail for each Nail Lacquer.

xo

NJ, The Brunette