Down Town With Rooney Mara

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A personal favorite of mine and Creative Director Francisco Costa, Rooney Mara is the face of Calvin Klein’s new DOWNTOWN fragrance. The company just released a minute-long commercial (once again, who doesn’t these days) starring the A-lister and directed by David Fincher who directed The Girl with the Dragon Tattoo (one of my favorite movies of all time and I’m still hoping for the sequel) . The black-and-white “day in the life” short  follows Mara as she grabs a coffee, listens to the Yeah Yeah Yeahs on the subway, shoots a film, fields questions at a press junket, and more.

What about the fragrance? It has attitude just like Rooney. Notes of italian cedrat, bergamot and neroli tunisia orpur (OK, I don’t know what that is) brought to life with Texan cedarwood, touches of incense, vetiver, benzoin laos orpur and warm velvet musk. If you’re a confident, sophisticated woman with edge. This is for you. Available for pre-order, Down Town Eau de Toilette Spray. $65 Downtown Body Mist. $27 Down Town Body Wash. $38


NJ, The Brunette