The Blend : Be Your Own Perfumer


For more than 30 years, Fred Segal has been creating fragrances for celebrities and trendsetters alike. Their recipes have been custom-blended by fragrance experts at the store’s Santa Monica location, and kept secret under lock and key. Now, with the launch of THE BLEND, a one-of-a-kind blending kit of pure perfume oils, anyone can take the Fred Segal personalized fragrance experience home.

THE BLEND oil kit contains 10 elegant rollerballs, each featuring a different base note that can either be worn alone or mixed together to create thousands of unique scents.

The kit is packaged in a tri-fold carrying case and includes a guide to creating signature scents, complete with step-by-step “recipe” cards. The featured recipes are merely suggestions—half the fun is experimenting with the layering of oils to create endless fragrance combinations and discover a new scent that may become your signature.

THE BLEND is sold exclusively at Fred Segal and Bloomingdale’s for $150.00

Xx. Jadan Huter

P.S. Quick trivia question. What was the first jeans only store in the world? Fred Segal on Melrose! 300 square feet that changed the denim world.