Looks like Aerie is ready for her closeup…Her un-retouched closeup. Come on. We all know that ads and mag snaps are retouched. Aerie, American Eagle’s sister store for lingerie, has launched Aerie Real, a Spring 2014 ad campaign featuring all un-airbrushed models. In its release, aerie announced that the ads are “challenging supermodel standards by featuring un-retouched models in their latest collection of bras, undies and apparel.” We love this dose of reality. Sometimes it seems beauty standards are so impossible that we can’t even envison ourselves in what’s being offered.
We hope you agree. Aerie’s decision to show its models sans Photoshop, in their real, unretouched glory is a very bold move that most fashion brands never make. What makes it an even stronger statement is the age demographic of its customers. Aerie is aimed at the 15-21 year olds, who base most of their body confidence, or lack their of it on the images they see in the media. These days, we’re so used to seeing models who have been digitally airbrushed, nipped, tanned, and tucked, that it’s actually shocking when we notice stretch marks on our own thighs.
One ad campaign probably won’t solve the insecurities we women have had to grow up with starting at such a young age, but by showcasing real girls, in real clothing, I’d say we’re off to a pretty good start!
Check out a few of the au-natural models up top! Stunning if you ask me! To see more check out Aerie.
Xx. Jadan Huter