Attention Ladies. 2015 Is The Year Of The Lumbersexual


He’s coming to an urban hot spot near you. Actually, he’s probably already there as the ‘metrosexual’ is apparently dead and the ‘Lumbersexual’ is our new heart throb. OK. Take a look at the man in your life or do a double take on the streets of what city or suburb is the center of your universe. Are the men around you suddenly more rugged, beardier?  Probably. You’ve just encountered the “Lumbersexual.”  He’s the pseudo-outdoorsman with meticulous grooming habits who goes bar-hopping, but “looks like he could fell a Norwegian Pine.”


 Seen in New York, LA and everywhere in between, the Lumbersexual is bringing the outdoor industry’s clothing and accessories into the mainstream; and, in case you didn’t notice it over the holidays, va-va-va-voom actress Sophia Vergara just felled one of her very own and is now engaged to hunkie Joe Manganiello.


So how do you spot one? You can generally identify him by his well-kept beard, “effortlessly masculine” attire, often inclusive of a buffalo plaid flannel shirt and paraboots, but “his laid back style takes much more effort than he’d ever like you to know.” Check out the hair. I don’t need to say anything more.


 I also discovered, while doing my research (on this tough, tough, tough assignment), there are also apparently degrees of Lumbersexuals from newbies, like celeb Ryan Gossling to Sophia Vergara’s fiance Joe Mangeniello (I feel compelled to mention him again), who are just getting into the act to the hardened outdoors-man with the full-grown beard. There’s even a sub-species that Gear Junkie has identified and labeled a “MetroJack.”  It’s apparently a term for a “cleaner, still slightly urban look endemic to San Francisco’s Valencia Street’s hospitable micro-climate.


 However, even if I’ve embraced him,  I kept wondering about the origin of our new urban attraction. According to Gear Junkie, it could be any number of things from ” a cultural shift toward environmentalism, rebellion against the grind of 9-5 office jobs, or simply recognition that outdoor gear is just more comfortable, functional and durable.” Honestly, it’s probably all three and much more.


The good news is designers have stepped in to meet the challenge from the runways of Milan to the streets of San Francisco. We’ve spotted everything from stunning outwear to the most stylish boots. Much of it can be found on the Huckberry site that inspires and caters to more active, adventurous, and stylish lifestyles along with all the gear to go with it. I mention this as Valentine’s Day will be here sooner than you think.




So have you fallen for a Lumbersexual? Our very own Jadan has and we couldn’t resist sharing her boyfriend Chris’ great style (above)  along with Adam Goldston (below), the Founder of LA-based sensation Beardgang, who has taken to movement to knew heights with his tongue in cheek t-shirt line and grooming products.



  So, does all this describe your fella? Chances are good, the answer just might be  “yes.” So don’t expect him to shave anytime soon.

With Love From The Hills of Beverly Hills,

NJ Goldston, The Brunette