Fashion Obsession: IRO
IRO: Must stand for Irresistibly Really Obsessed. French brothers Laurent and Arik Bitton started their casualwear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. Star pieces include chunky sweaters, tunic mini-dresses and boyish blazers.We love the edgy but not too edgy look and have been fans of their cult classic jackets ever since they were born.