Fashion Obsession: IRO


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IRO: Must stand for Irresistibly Really Obsessed. French brothers Laurent and Arik Bitton started their casualwear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. Star pieces include chunky sweaters, tunic mini-dresses and boyish blazers.We love the edgy but not too edgy look and have been fans of their cult classic jackets ever since they were born.

Let’s be honest, a lot of the pieces are hard to find.They literally become collector’s items. ShopBop and Barneys have the two biggest selections. Otherwise it’s slim pickings.

-Kathryn, The Blonde