Fenty Beauty Dropped & It’s Time To Shop

The wait is over. Fenty Beauty has officially dropped, and the line is everything we’d hoped for and more. Women of all skin tones, styles, and personalities are rejoicing. Rihanna created a truly inclusive line with 40 different shades of foundation, and 30 different shades of concealer. Not to mention, a metallic gold highlighter, and a universal blotting powder that instantly filters your look on the fly. Believe it or not, the Invisimatte translucent powder is completely traceless against all skin tones and won’t cake. “Every red carpet you see me on, this is in my clutch. I hate being greasy or getting caught oily in pictures. We all hate that, and this is the cure.“—Rihanna. If not for anything else, this girl deserves a medal for creating this break-though beauty essential. I’m honestly not sure how I ever lived without it.

After trying a few of the products myself, I’d go as far as saying it’s the best celebrity beauty line I’ve tried in years. The packaging is chic, easy and portable with magnetic features, which I really appreciate, as I’m a big supporter of beauty on the go. As for the product names? Epic. You’ve got Trophy Wife, Mean Money Hu$tla Baby, and Unicorn just to name a few. Paraben, sulfate, phthalates and 100% cruelty free, your makeup drawer just got an essential facelift.


Jadan Huter